So you’re new to promotional giveaways. That’s OK because this marketing technique is simple yet effective. Check out this beginner’s guide to promotional giveaways for details about this initiative. Who knows—you may launch a campaign!
Promotional products are tangible items with a business’s (or advertiser’s) name, logo, image, or message. Giveaways are a marketing technique where brands interact with audiences through promo gift giveaways. Companies offer promo products for free at different events, in-store, or online.
Promotional giveaways let companies connect with consumers and engage their senses. Since gifts are tangible, consumers can interact with the business physically, which helps them remember the brand.
The main goal behind a promotional giveaway is to raise brand awareness or make consumers notice a specific product or service. However, giveaways can also encourage people to revisit your store, return to your website, browse your products, make purchases, and more.
Understand the unique reason for your promo giveaway and what you expect from the experience. Maybe the giveaway can strengthen your brand identity or increase online exposure. Perhaps you want to have fun and show customers appreciation. Whatever the cause, write down your motivations and goals.
Determine the best promotional products for your company. A high-value product like technology or furniture may entice many people to participate. In contrast, a high volume of smaller promo items may give you a larger reach. Regardless, customers who receive free promo products will remember the gesture and may choose your business over a competitor.
Promotional products need value. In simple terms, you need to give something that people really want. Otherwise, no one will participate. Research your target audience and customer base to determine the best items.
For example, backpacks make great promotional giveaways because they appeal to specific demographics. You can customize bags to cater to outdoor lovers, students, travelers, and more. Besides backpacks, popular promotional items include T-shirts, hats, tote bags, pens, and water bottles. High-end products include Bluetooth speakers, duffel bags, luggage sets, and fleece blankets.
Handing out products isn’t the last step of your gift initiatives. In fact, staying active throughout the campaign is an essential part of the guide to promotional giveaways. When you give people gifts, encourage them to complete specific actions. For example, ask them to follow you on social media, take a picture of the gifts, or visit your business. Ultimately, you can make the most out of your campaign with valuable gifts and specific actions.
24World Media does not take any responsibility of the information you see on this page. The content this page contains is from independent third-party content provider. If you have any concerns regarding the content, please free to write us here: contact@24worldmedia.com
