Gone are the days of door-to-door solicitations. Strengthening your fundraising strategies can dramatically improve your initiative. After exploring these tips to modernize your fundraising campaign, use your favorite suggestions.
When campaigns have various payment options, people will likely support the fundraiser. Traditionally, cash and check donations were the only choices, but apps now support mobile payments. Online giving options are one of the most effective fundraising strategies because they’re straightforward. People can transfer money from their accounts to the campaign’s page. This hassle-free method lets individuals donate on the spot or make recurring payments.
When you think about fundraising events, you may imagine auctions or galas. However, modern campaigns use virtual and in-person events, too. For example, virtual concerts are remote events in which people outside your location can participate. Essentially, virtual events extend your campaign’s reach.
In-person events are just as effective! Nowadays, unique events like dance marathons or treadmill relay races entice people to support campaigns.
Corporate giving is a big trend in the nonprofit world. Companies want to connect with communities through social responsibility campaigns like fundraisers. You should explore opportunities like gift matching programs, sponsorships, and volunteer grants. Corporation contributions can increase the success of your campaign and create lasting relationships with businesses.
Automating routine processes is another way to modernize your fundraising campaign. Instead of reading a donor database yourself, invest in software that sends mass emails, text messages, or donation requests. Automating mundane tasks saves time and encourages volunteers and donors to respond.
Some databases can generate summaries about donors. For example, software can show giving history, demographic information, and engagement rates. You can use that information to target specific groups or alter outreach plans.
Videos are incredibly powerful tools that grab people’s attention. Bring your cause to life with a compelling video that inspires action. Talk about your organization, share testimonies, and explain how donations support the cause. Then, post the video on your website and social media pages. You can also ask supporters to share the video on their pages.
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