Trade shows are excellent opportunities to expand your company and network and display new products and services. The trade show booth is integral to getting your message out, so we’ve compiled five ways to make your trade show booth stand out!
The simplest advice is typically the best, and what’s the quickest way to grab someone’s attention? With bright colors! Many trade show booths today want to look modern and sleek, so they use a monochromatic color scheme of black, white, and gray.
While that may look modern, it doesn’t stand out when everyone’s doing it. Instead, consider choosing three main, bright colors for your booth and incorporating the 60-30-10 rule—60 percent of the space for the primary color, 30 for the secondary, and 10 for the accent color.
For your next trade show booth, ditch the tent and the cardboard cutouts and make it stand out with a shipping container! Pop-up container displays make trade shows easy with their practical advantages—they’re portable and easy to set up and tear down.
Most importantly, a container stands out in a crowd of tents and simple booths. Wouldn’t you be interested if you walked through a trade show and saw a renovated steel container?
Along with the color, light is an easy and effective way to grab the attention of passersby. You want general and productive lighting for the booth so that everyone can see the product and services, but don’t be afraid to get creative with the layering of your lighting.
There are so many other lighting options besides the standard display, like:
You don’t want to be gaudy with flicking and bright lights, but it’s an excellent opportunity to set your booth apart.
A trade show booth doesn’t have a lot of space, and there’s probably a lot about the product or service you’re promoting that you want to showcase and demonstrate. While it may be tempting to pack as much as you can into the booth, you don’t want it to look cluttered or cramped.
Incorporating empty space into the booth layout is an excellent way to give your booth a more balanced look and better visual appeal.
A good rule of thumb is to make about 40 percent of your trade show display empty space.
Regardless of what they’re selling or the services they’re demonstrating, every trade show booth should have a consistent theme throughout the display. You may think the message is “look at our product/service,” but there should be something deeper within.
What problem are you solving, what makes it unique, or why is it better than the competition? Keep this message in mind as you go through your booth design.
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